Over the past year, the IFA has undergone extensive changes, reflected in the appointment of young, ambitious university graduates division heads, lead by IFA Chief Executive Adv. Ori Shilo and IFA Deputy Chief Executive Adv. Rotem Kamer.

IFA Chairman Avi Luzon presented to the Football Association standards of transparency, professionalism and dynamism, which are also reflected in the lengthy branding process experienced by the Association.

The international company Sportfive, in conjunction with the IFA and Tamuz, conducted research that ultimately resulted in the formulation of a shared vision, and of shared values and goals of Israeli football.

IFA Chairman Avi Luzon, who introduced the logo, said at the press conference: "This is the time to connect all elements of changes that the Association has undergone this past year. We have brought in new faces, have been awarded the ISO 9001 international standard, conducted research and carried out a lengthy, comprehensive branding process. We saw how it was being done globally and how modern businesses in sports and in the business world were being branded."

IFA Chief Executive Adv. Ori Shilo: "Branding has never been done in the IFA. Branding reflects the spirit of the changes in the Association that is manifested in the vision, goals and values: professionalism, transparency, dynamism and achievement."